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Oarai brand certified product Araippe no Koredappe
The Oarai Brand certifies excellent agricultural, marine and processed products that use the image and distinctive regional resources of Oarai Town, and combines the image of food with the town's tourist-friendly image. The brand aims to improve the town's image further and revitalize the region. Oarai's mascot character Araippe proudly recommends these certified products, which are filled with the blessings of the sea, the bounty of the land, and the passion of their makers.
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Among the many specialty products, carefully selected products are registered as Oarai Brand Certified Products.
Three Oarai brand certified products were newly registered in 2022.
Registered in 2022
Taiyaki and cheese-flavored whitebait
Whitebait from Ninbenichi Co., Ltd, green onions made in Ibaraki, cabbage, and cheese are mixed with mayonnaise to create a refreshing and satisfying dish. Maiwai-an's most popular product.
Benikoimo
A yokan with dried sweet potatoes made by putting chopped dried sweet potato in bean paste mixed with dried sweet potato and lined up flat slices of dried sweet potato on top. The packaging is also carefully selected: a blue gift box with a line tied around it representing the seaside of Oarai.
Grilled crab flavored potato chips
Kajima Co., Ltd, which has been involved in crab processing for many years, made these grilled crab-flavored potato chips with Yamayoshi Wasabeef Potato Chips to make it easier for people to experience the delicious taste of crab. Enjoy the flavor and rich umami of the grilled crab.
Registered in 2020
Beni Haruka
The beni haruka grown in Oarai, where the sea breeze is fragrant, has a strong sweetness and golden color, making it ideal for baked sweet potatoes. It is characterized by the original sweetness of sweet potato and its sticky texture.
Carefully selected fish
Of the fresh seafood caught by the traditional Oarai single boat fishing, single line fishing, tilt net fishing, and bottom trawling, only those that are carefully selected by local fishermen are considered selected fresh fish by the Oarai Machi Fisheries Cooperative.
Specially selected fresh whitebait
Of the whitebait caught in the traditional Oarai single boat seine, those caught in the last net and treated with freshness preservation techniques directly from the Ibaraki Prefectural Fisheries Experiment Station are designated as specially selected fresh whitebait by the Oarai Machi Fisheries Cooperative. The whitebait are squeezed with ice immediately after being landed and then washed with electrolyzed water, which gives them a more firm texture and preserves the freshness of fresh whitebait, which is easily weakened.
Fresh Yamato Shijimi from Hinumagawa River
When fishing for whitebait, we do not use any machines, but instead use human power to carefully collect each individual piece of whitebait to provide our customers with quality whitebait. Because they are collected by hand, each one is shiny and fresh.
Registered in 2019
Croquette filled with Snow Crab
This croquette is made with snow crab, made possible because the maker has been dealing with crabs for many years. It is made with only crab and potatoes without cream so that you can taste real crab.
Yamato Shijimi from Hinumagawa River in Oarai Town
We fish only in Oarai Town area, and we remove sand and freeze the shijimi immediately after collecting so that we can deliver the freshest shijimi to your home.
Registered in 2018
Soft Dried Sweet Potato
With a soft texture and glossy golden appearance, it is a sweet and dense dried sweet potato without pesticides and additives, and the taste is just like honey.
Registered in 2017
Consistently Locally Made Junmai Ginjo Sake Hikoichi
This junmai ginjo is brewed using koshigaraku, rice suited for sake brewing, grown in Oarai. This is the second in the Hikoichi series and is the proud work of the 8th generation of Hikoichi, which has been passed down from generation to generation since the first generation, Hikoichi Sakamoto.
Hokki Dashi Soy Sauce Stock
Freeze-dried hokki gai shellfish from Oarai Town purchased from the Oarai Machi Fisheries Cooperative Association. Enjoy it with your favorite soy sauce.
Araippe Print Senbei
It is a rice cracker made from pure rice from Ibaraki Prefecture, baked savory and flavored with roasted salt. It has a crispy texture and is low in salt so that people of all ages can enjoy it.
White Bait Senbei
It is a rice cracker made with dried whitebait that won the Minister of Agriculture, Forestry and Fisheries Award at the 45th Fisheries Product Fair. There are two types of senbei, baked goods and oil confectionery, and you can enjoy different flavors.
Registered in 2015
Frozen Yamato Shijimi from Hinuma
Yamato shijimi from Hinuma, one of the three major production areas of shijimi and registered under the Ramsar Convention, are frozen immediately after sand removal. You can easily enjoy the rich and umami-rich shijimi soup at home.
Oarai Kamaage Whitebait
Fresh whitebait caught by fishermen in Oarai using the single boat fishing method, which emphasizes freshness, is cooked with the skillful techniques of our artisans. Enjoy the soft texture and umami that only Kamaage can provide.
Local recipe Fluffy Egg Chinese Soup(YouTube)
Dancing Chirimen
It was created as a souvenir of Ibaraki bliss, the Ibaraki Kokoro Tsutsumu Project. Dried sardines with peppers made from ingredients such as whitebait from Oarai, Niemon from Kurosawa Soy Sauce Shop in Hitachinaka City, and Japanese peppers from Wakayama Prefecture.
Oarai Blueberry Drink
It is a blueberry drink with 50% fruit juice, made by carefully hand-picking blueberries that have been exposed to the sea breeze of Oarai. Enjoy the refreshing sourness and taste.
Oarai Blueberry Jam
It is made by carefully hand-picking quality blueberries from Oarai and slowly boiling them to create jam with refreshing flavor and sourness. Start your day with this jam.
Hokki Miso
This product was made with the Oarai Machi Fisheries Cooperative Association from Oarai-produced hokki gai. Hokki miso, a modern version of something fishermen used to eat at home, is perfect with rice or as a side dish with sake.
Local recipe Grilled Onigiri with Hokki Miso(YouTube)
Consistently Locally Made Junmai Hikoichi
It is a Junmai sake made with chiyonishiki rice grown in Oarai. It has a soft taste with a hint of sweetness from the rice, and is characterized by its refreshing ease of drinking.
Hama no Chili Oil
An edible chili oil for Fujinoya's inclusive meals. We use quality Oarai whitebait, and the umami is in Fujinoya's special chili oil.
Dried Sweet Potato Beni Haruka
These are the sweets of Oarai! The beni haruka sweet potato produced in Oarai is saccharified to produce a sweet, sticky, golden brown dried potato. It is a product that Kouju is proud of.
Raw Whitebait Umi no Kagayaki
Flash-frozen fresh whitebait with On-board Freshness Preservation Techniques from the Ibaraki Prefectural Fisheries Experiment Station. Enjoy the freshness of whitebait caught at home.
Registered in 2014
Oarai Frozen Fresh Whitebait
Fresh whitebait caught with the traditional Oarai single boat fishing method are carefully selected by artisans, and umami is contained with proton freezing technology. You can enjoy fresh whitebait year-round.
Local recipe Raw Whitebait Kakiage(YouTube)
Oarai Tatami Iwashi
Local recipe Fried Tatami Iwashi with Green Onion(YouTube)
Oarai Whitebait Hoshi
Fresh whitebait caught by Oarai's skilled fishermen using the traditional single boat fishing method is cooked in a cauldron by Oarai whitebait artisans with just the right amount of salt. Enjoy the fluffy texture and umami of whitebait.
Specially grown Koshihikari rice Oarai Hinode Rice
This rice was made with the producer's wish to let children eat healthy and delicious rice. Try specially grown Koshihikari Oarai Hinode Rice exposed to the sea breeze of Oarai.
Authentic Imo Shochu Oarai
Authentic potato shochu made from beni azuma, a specialty of Oarai. It is easy to drink and has a refreshing taste and the sweet aroma of beni azuma. The label has the sunrise of Kamiiso no Torii. It is perfect as a souvenir.
Authentic Imo Shochu Oarai Genshu Premium
An original sake of authentic potato shochu using beni azuma, a special product of Oarai. It has a rich and mellow flavor, carefully brewed using the traditional method of atmospheric distillation. Please enjoy its premium taste.
Tatamihoshi
It is made from fresh whitebait caught at Oarai Port and is an additive-free product with the original flavors of the ingredients. Try it lightly grilled and served with shichimi chili pepper, soy sauce, or mayonnaise.
Oarai Shiokaze no Umeboshi
Oarai Shiokaze no Umeboshi is dried in the sea breeze of Oarai and matured by listening to the sound of the waves. Enjoy the taste of the seasons: Honey plum in spring, additive-free plum in summer, plum with dried bonito flakes in autumn, and dried plum in winter.
Local recipe Refreshing Plum Chazuke(YouTube)
Hitachinoume Syrup Pure Sweet
It is an additive-free and colorless plum syrup made from Hitachinoume, the first brand of plum in Ibaraki Prefecture. Enjoy two different flavors: green ume (right) and the miraculous red ume Tsuyu Akane (left).
Applications for new brand certified products
Do you know the Oarai brand certified product Araippe no Koredappe?
It is the pride of Oarai Town, and is recommended as a souvenir of Oarai to the residents of Oarai Town and to visitors to Oarai Town.
In order to expand such Oarai brand certified products, we will accept applications for 2023.
We will certify products from Oarai that are delicious and promote the town, so please apply by all means.
